Privacy policy

Last updated on: 04.10.2024

We attach great importance to the transparent handling of personal data. This privacy policy provides information about what personal data we collect, for what purpose and to whom we pass it on. To ensure a high level of transparency, this privacy policy is regularly reviewed and updated.

1. Which services we use

  • Google Analytics
  • Google Tag Manager
  • Linkedin Insight Tag
  • Adobe Fonts
  • ProcessWire

2. Contact information

If you have any questions or concerns about the protection of your data by us, you can contact us at any time by e-mail at {EMAIL}. Responsible for the data processing that takes place via this website is

Dr. iur. Martin Kessler
General-Wille-Strasse 201
8706 Meilen
UID CHE-115.712.995

Maybud AG
General-Wille-Strasse 201
8706 Meilen
UID CHE-407.424.308

T +41 44 925 10 27

3. General principles

3.1 What data we collect from you and from whom we receive this data

First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. This may include the following categories:

  • Personal master data (name, address, dates of birth, etc.);
  • Contact data (cell phone number, e-mail address, etc.);
  • Financial data (e.g. account details);
  • Online identifiers (e.g. cookie identifiers, IP addresses);
  • Location and traffic data;
  • Sound and image recordings;
  • particularly sensitive data (e.g. biometric data or information about your health).

3.2 Under what conditions do we process your data?

We treat your data confidentially and in accordance with the purposes set out in this privacy policy. We ensure transparent and proportionate processing.

If, in exceptional cases, we are unable to comply with these principles, data processing may still be lawful because there is a justification. In particular, the following grounds for justification may apply:

  • Your consent;
  • the performance of a contract or pre-contractual measures;
  • our legitimate interests, provided that your interests do not prevail.

3.3 How can you withdraw your consent?

If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another justification.

You can withdraw your consent at any time by sending an e-mail to the address given in the legal notice. Data processing that has already taken place is not affected by this.

3.4 In which cases can we pass on your data to third parties?

a. Principle

Under certain circumstances, we may need to use the services of third parties or affiliated companies and commission them to process your data (so-called processors). Categories of recipients are in particular

  • Accounting, fiduciary and auditing companies;
  • Consulting companies (legal advice, taxes, etc.);
  • IT service providers (web hosting, support, cloud services, website design, etc.);
  • Payment service providers;
  • Providers of tracking, conversion and advertising services.

We ensure that these third parties and our affiliated companies comply with data protection requirements and treat your personal data confidentially.

We may also be obliged to disclose your personal data to authorities.

b. Visiting our social media channels

We may have embedded links to our social media channels on our website. This is visible to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.

In this case, the social media providers are informed that you have accessed their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the providers.

c. Transfer abroad

Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are obliged to protect data to the same extent as we are. The transfer may take place worldwide.

If the level of data protection does not correspond to that in Switzerland, we will carry out a prior risk assessment and contractually ensure that the same level of protection is guaranteed as in Switzerland (e.g. by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link: https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How long do we store your data?

We only store personal data for as long as is necessary to fulfill the individual purposes for which the data was collected.

Data that we store when you visit our website is stored for twelve months. An exception applies to analysis and tracking data, which may be stored for longer.

We store contract data for longer, as we are obliged to do so by law. In particular, we must store business communications, concluded contracts and accounting documents for up to 10 years. If we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 How do we protect your data?

We will keep your data secure and take all reasonable measures to protect your data from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your inquiries to companies affiliated with us. Your data will also be treated confidentially in these cases.

Within our website, we use the SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser.

3.7 What rights do you have?

a. Right to information

You can request information about the data we have stored about you at any time. Please send your request for information together with proof of identity to .

You also have the right to receive your data in a commonly used file format if we process your data automatically and if:

  • You have given your consent for the processing of this data; or
  • You have provided data in connection with the conclusion or performance of a contract.

We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons or because we require more detailed information from you. You will be informed of the extension in good time, at least in text form.

b. Deletion and correction

You have the option of requesting the erasure or rectification of your data at any time. We may reject the request if statutory provisions oblige us to store the data for a longer period or to store it unchanged or if your request is contrary to a legal requirement.

Please note that exercising your rights may be in conflict with contractual agreements and may have a corresponding impact on the performance of the contract (e.g. premature termination of the contract or cost consequences).

c. Legal recourse

If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to the privacy policy

We may amend this Privacy Policy at any time. The changes will be published on daxholding.ch; you will not be informed separately.

4. Individual data processing operations

4.1 Provision of the website and creation of log files

What information do we receive and how do we use it?

When you visit daxholding.ch, certain data is automatically stored on our servers or on servers of services and products that we purchase and/or have installed for the purposes of system administration, for statistical or backup purposes or for tracking purposes. These are

  • the name of your internet service provider;
  • Your IP address (under certain circumstances);
  • the version of your browser software
  • the operating system of the computer used to access the URL
  • the date and time of access
  • the website from which you visit the URL
  • the search terms you used to find the URL.

Why are we allowed to process this data?

This data cannot be assigned to a specific person and is not merged with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?

The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted at the end of each session. The storage of log files is absolutely necessary for the operation of the website; you therefore have no option to object to this.

4.2 Google Analytics

We use Google Analytics on our website, a web analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout.

4.3 Google Tag Manager

To manage website tags via an interface, we use Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

By using Google Tag Manager, scripts (so-called tags) can be automatically activated on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you are using, the subpages of our website visited and other interactions during your visit to our website.

4.4 LinkedIn Insight Tag

We have integrated the LinkedIn Insight Tag on our website, a tool from LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").

The LinkedIn Insight Tag enables us to collect information about visitors to our website, in particular about the type of LinkedIn features that visitors to our website use and how they interact with these features. This tool helps us to create targeted advertisements within the LinkedIn platform and to measure the effectiveness of these advertisements.

By using the LinkedIn Insight Tag, cookies are set on your device that enable the collection of pseudonymized data, such as the URL of the page visited, the referrer URL, IP address (in abbreviated form), device and browser characteristics and timestamps.

The data collected by the LinkedIn Insight Tag is anonymous to us, i.e. we do not receive any personal data about individual users. However, this data is stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes in accordance with the LinkedIn Privacy Policy.

If you are a LinkedIn member and are logged into your LinkedIn account while visiting our website, the data collected by the LinkedIn Insight Tag will be linked to your LinkedIn account.

The purpose of using the LinkedIn Insight Tag is to analyze and optimize the effectiveness of our advertising measures. Data processing is based on our legitimate interest in targeted advertising and analyzing the impact and efficiency of this advertising.

4.5 Adobe Fonts

Adobe Fonts is a service provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA. Adobe Fonts is an online service that enables users to integrate high-quality fonts on their websites.

We use Adobe Fonts to integrate certain fonts on our website. This enables us to ensure a consistent and appealing design that helps to improve the user experience.

To provide the fonts, Adobe Fonts may use cookies or other tracking technologies to collect information such as the visitor's IP address, browser type and version, and other information about the website visit.

4.6 ProcessWire

Our website was created using the ProcessWire content management system (CMS), which was developed by Ryan Cramer Design, LLC. ProcessWire is an open source CMS that allows us to efficiently manage and present content on our website.

By using ProcessWire, various data, such as IP addresses or browser information, may be processed to ensure the correct presentation and functionality of the website. However, this data is not stored permanently or passed on to third parties unless this is necessary for the operation of the website or for legal reasons.

ProcessWire may also set cookies on your end device to enable certain functions of the website and to optimize the user experience. These cookies do not contain any personal data and are used for technical purposes only.

BrainBox Generators

BrainBox Generators is a service of BrainBox Solutions GmbH to recognize all data protection-relevant services on a website and, among other things, to help with the creation of the data protection declaration. No personal data is collected or processed in the process.